I'm not a huge fan of jam. I don't have fond memories of jam sandwiches and, to be honest, Victoria sponges always endured a thorough forensic scrapping: leaving more cake than filling. However, since I've eaten less sugar, I've looked out for jams as a way of giving me a hit of fruit and sweetness without being terrible for me. I always buy jams free from added sugar, so when I saw this offering from Meridian on the Holland and Barret website, I added it into my basket and looked forward to the arrival of my refined sugar free treat.
Barely had the postman handed it over than I whipped out my teaspoon and had a taste.
Taste: I was initially struck by how thin the jam was. I gave it a stir to see if it thickened up but it didn't. Unfortunately, my gusto to try it was completely shattered. This jam was just a complete let down. Thin, warty and tasteless, it had a remote hint of sweetness that tasted artificial: for all the fact that it's a completely natural product. It didn't particularly have any flavour and it most certainly did not taste of black current :-( I tried it on toast but it was even more of a let down. It just made the bread kind of...wet.
I much, much prefer the Dal Four natural jam range and will most definitely be saving my pretty pennies to purchase that in the future.
Free from: gluten, wheat, dairy, soy, refined sugar, egg, soy, yeast.
Where? Holland and Barrat in store and online.
Scor: 2/10
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